Innisfree’s specialized method to help you

be Smoke Free

                                About Innisfree
A Message from Feir Johnson, Clinical Hypnotherapist

Thank you for your interest in using the Innisfree Clinic
to stop smoking.

It is Innisfree’s mission to help people empower themselves through the use of
their own subconscious mind.
As such, Innisfree uses tools and techniques that are often medically tested
as to their positive results, but are often not known by the
general public.

I offer non-medical interventions in smoking cessation, and mind/body work
stop the symptoms of Fibromyalgia, chronic unexplained pain, digestive
disorders such as Irritable Bowel Syndrome, stress management, anxieties,
fears, life changes, and many other issues.

A successful client with Innisfree has learned and used the tools provided
develop more inner understanding of, and responsibility for, the self
– and is able
to use these tools to help him/herself in the future.

Innisfree aims to be successful through your success

Feir Johnson, B.A., DCH
Innisfree Hypnotherapy

What follows is somewhat lengthy since
it is directed at those who are seriously considering
using hypnotherapy to stop smoking,
who want to know how it is done,
and are preparing to make the commitment to the Innisfree process.



Innisfree Hypnotherapy congratulates you on taking your first step toward The No-Smoke Hypnosis Program, A Non-Medical intervention, by reading this information

I look forward to working with you in achieving your goal of becoming, and staying, smoke free.

This guide about the Innisfree Process has been developed to provide you with information pertaining to the No-Smoke Hypnosis program. It outlines the actions you will need to take in preparing for, and working through, the program as well as includes supporting research around the effectiveness of hypnosis in smoking cessation.

No Smoke Hypnosis takes 4-6 sessions. I ask for your flexibility on this. You could do it in 4 or take, perhaps, 2 more. I don’t know the amount you smoke.


The No Smoke Hypnosis program is a new, unique and highly effective approach to becoming and remaining smoke free. It is a reduction program, thereby eliminating the need for withdrawal and the stress associated with quitting ‘cold turkey’.

What makes this program so unique?

Unlike other smoking cessation programs, No-Smoke Hypnosis not only minimizes your physical withdrawal; it also addresses your emotional addiction to tobacco. There are very few smokers not emotionally addicted to tobacco. At Innisfree we call this addiction — subconscious imprinting.

No-Smoke Hypnosis is offered in private sessions.

We begin with a with a 1 hour consultation.  No hypnosis is done at this time. We discuss your smoking and the reasons you smoke as well as how hypnotherapy works and your work between sessions for success. Each further hypnotherapy session can be from 11/2 to 2 hours. All subsequent hypnotherapy sessions involve conscious talk about your work and hypnosis.

In addition to this, you receive on-going email mentoring support to keep you on track and many tools to take home between sessions, to reinforce your commitment and success in becoming and remaining smoke free.

after the consult


The following is a brief outline of what to expect from the No-Smoke Hypnosis program. A more complete outline will be provided in the participant manual you will receive at the start of the program.

Innisfree does not believe in taking monetary advantage of your dependency on tobacco. On account of this, I want to be absolutely sure you are a suitable candidate for the program.

So, is this program right for you? Read further to find out for yourself.

This program IS NOT right for you if:

  • You aren’t prepared to make life changes, practice and take this work more seriously than anything before, in your life — except of course, maybe your family or your passion.
  • You are a victim of wishful thinking and faulty info about hypnosis. Yes, there are some hypnotists out there who will work with you based on wishes. I don’t. I like to see you succeed. I like to help you succeed. There will be depth — yours. There will be insight — yours. And if you do the work there will be smoking cessation — yours. This is commitment, not wishing.

To clarify, the only person who quits in a one-hypnosis session is a person not emotionally addicted to tobacco. I don’t do those hypnosis sessions. Why? There are extremely few people not addicted emotionally to tobacco.

Are you emotionally addicted to tobacco?
Ask yourself

  • Do you turn to tobacco when experiencing any emotion — positive or negative?
  • Are you ‘down’ if you don’t use tobacco?
  • Are you ‘afraid ‘ just to think about giving up tobacco?
  • Are you ‘up’ when you get a cigarette?
  • Do you use tobacco to ‘relax’?
  • Did you at any time use smoking to reduce the desire to eat?
  • Does smoking serve a social purpose for you — being with people, doing something with your hands?
  • Do you think you’ll gain weight if you stop smoking?
  • Is smoking something like a friend?

Those are the questions I ask to determine emotional addiction. Your answers will determine if you need this work.

Physical addiction is easy to overcome

Emotional addiction takes work


Innisfree minimizes the physical addiction by its techniques with you. However,the real value of Innisfree is the work I do with you to get you out of your emotional addiction. I refuse to get into drama and win-lose situations. I avoid this by reduction cessation. You can expect slight setbacks but we don’t dwell on those setbacks — rather, I encourage you to get right back on the program, figure out what happened and use your tools to keep it from happening again.

The No-Smoke Hypnosis Program is tough.

It’s as tough as your emotional addiction to tobacco.

There will be Innisfree support to quit, find self-sabotaging patterns and learn new ways of coping — without substituting one addiction for another.

So, is this program right for you?

Are you ready to give 150% commitment to quit smoking?

If so, let’s get you started


The Hypnosis Consult is an integral part of your smoking cessation experience.

There is much talking to do in this phase. I will ask you many questions pertaining to your smoking habits, lifestyle, level of commitment and your goals in this process. The purpose of this consult is to gain a better understanding of who you are and how you think in order to maximize your experience and better support you in your process of becoming and staying smoke free.

There is also prior preparation for the consult. The more you know about how your subconscious/consciousness works and how you can use it to help yourself the better you will do. So I ask that you read the front page of the Innisfree website to understand How hypnosis works. You will also find the requirements for success and the fees there. This helps you  understand that really you are using your own mind and simply slowing down your brain waves to focus and change. The hypnotherapist cannot make you change. You change yourself with the help of the hypnotherapist as you take on long held habits and beliefs that you are soothing with smoking.

An Intake form and disclaimer accompany this information to be be filled out and brought with you. Should you decide that the way Innisfree does this work is not for you both will be given back or destroyed.

The Innisfree No Smoke Hypnosis program is a ‘reduction’ program. During your first hypnotherapy session, we will work together and decide a reasonable amount of cigarettes for you to cut over your first week.

The No Smoke Hypnosis program, concerning your tobacco addiction is serious work and requires 150% commitment from you. I am ready to be a 150% partner with you on your journey to becoming and remaining smoke free.


The weekly supporting No-Smoke Hypnosis sessions are what make Innisfree’s approach to smoking cessation so effective… and quite different from any smoking cessation program you may have participated in before. These sessions provide a solid foundation and supporting structure to your success in becoming, and remaining, smoke free. These No-Smoke Hypnosis sessions are held weekly, are 1 — 2 hours in length and can run to 6 sessions in duration.

What can you expect from these sessions? You can expect two things:

First – honest conscious talk in an open, safe and supportive environment. I recognize that in the past you may have fallen in your attempts to quit smoking. At Innisfree you learn how to pick yourself back up and move on with renewed strength, insight and motivation. And I’ll help pick you up, explore what caused you to fall, and provide you with all the tools and support you need so you can learn from your setback and consequently, continue on.

Weekly sessions have a central theme with the aim of exploring the various aspects of your tobacco addiction. You are provided with all the knowledge and tools you require to be successful. All you need to provide is the emotional courage and honesty and 100% motivation to be a partner in your success.

Second —hypnosis. These hypnosis sessions are where the actual seeds to your unconscious changes are planted and encouraged to grow. Each weekly hypnosis session aims to plant seeds for your smoking cessation success, and each subsequent week reinforces these new and healthy changes

Between the weekly No-Smoke Hypnosis sessions, you are provided with on line mentoring. You remain in touch regularly via email with me [even every day]. This individual contact is not social in nature — it is designed to keep you on track, and will provide you with the necessary support you require in overcoming your old patterns and moving forward with your healthy changes.


What else does the No-Smoke Hypnosis program include?

In addition to hypnosis and coaching between sessions, we provide you with tools, tools, and more tools! These tools include:

  • Self-hypnosis training
  • EFT training
  • 4 smoking mp3’s
  • 3 stress mp3s’s
  • Subliminal mp3’s

In short, you are provided with everything you need to reinforce your new healthy changes.


Innisfree takes your goal to quit very seriously. As a result the research has been studied thoroughly and applied to our knowledge of hypnosis in all areas.

Gradual reduction? Yes!

Individualized contact? Yes!

Work with the truly committed? Yes!

Provide reinforcement techniques between sessions? Yes!

Furthermore you will have raised your success ratio by improving areas not previously addressed.


Your success Is Innisfree’s success!


As you will see below, hypnosis rates second highest of all smoking cessation techniques — second only to a person that has a heart attack due to smoking. And I certainly don’t want you to do that! I want the success factor far higher than even in the studies below. And I think the Innisfree program makes it so.

Since I don’t want to take advantage of an addiction, I do need to know your commitment to give up smoking. That’s in our talk back and forth.

The following studies show much of the basis for our work. Add to that our thorough knowledge of hypnosis, and we’ve ‘upped the ante’.

Smoking Study Results

In recent years, a considerable body of scientific evidence has been accumulated that demonstrates the effectiveness of hypnotherapy techniques in smoking cessation.

As with all smoking cessation methods, the results of individual hypnosis vary from person to person and vary with the level of commitment displayed by the individual in their quest to stop smoking.

On this page are a few excerpts from “Smoking Cessation and Hypnosis,” by Michael O’ Driscoll B.Sc., M.Sc. (Oxon) – a comparative review of the effectiveness of hypnosis, an advanced method of hypnosis, and other interventions used for the cessation of smoking.

This paper presents some of the findings from a study looking at all methods of smoking cessation, including standard hypnotherapy techniques and compares those to a specially developed advanced method of hypnotherapy for smoking cessation.

A larger meta-analysis of research into hypnosis to aid smoking cessation (Chockalingam and Schmidt 1992) containing 48 studies covering 6,020 subjects found that the average quit rate for those using hypnosis was 36%, making hypnosis the most effective method found in this review with the exception of a program which encouraged pulmonary and cardiac patients to quit smoking using advice from their doctor (such subjects are obviously atypical as they have life-threatening illnesses which are aggravated by smoking and therefore these people have very strong incentives to quit).

Tailored Hypnosis—Taking It to the Next Level

Nuland and Field (1970) found an improvement rate of 60% in treating smokers with hypnosis. The increased effectiveness was achieved by a more personalized approach, including feedback (under hypnosis) of the client’s own personal reasons for quitting. These researchers also employed a technique of having the client maintain contact by telephone between treatments and utilized self-hypnosis in addition.

A study by Von Dedenroth has the highest quoted success rate for hypnosis in achieving smoking cessation which has been reported in the literature to date: Von Dedenroth found that his use of hypnosis enabled 94% of 1000 subjects to Stop smoking (when checked at 18 months).

Performance by gender in a stop-smoking program combining hypnosis and aversion

Johnson DL, Karkut RT. Adkar Associates, Inc., Bloomington, Indiana.

Increased rates of smoking initiation and smoking-related illness among women have narrowed the gender gap in smoking behavior. Past studies of performance _ by gender in prevention and treatment programs have reported reduced success with women and have suggested a need for stronger interventions having greater effects on both genders’ smoking cessation.

A field study of 93 male and 93 female CMHC outpatients examined the facilitation of smoking cessation by combining hypnosis and aversion treatments. After the 2-wk. program, 92% or 86 of the men and 90% or 84 of the women reported abstinence, and at 3-mo. follow-up, 86% or 80 of the men and 87% or 81 of the women reported continued abstinence. Although this field study in a clinical setting lacked rigorous measurement and experimental controls, the program suggested greater efficacy of smoking cessation by both sexes for combined hypnosis and aversion techniques.

Reducing Smoking at the Workplace: Implementing a Smoking Ban and Hypnotherapy


Journal of Occupational & Environmental Medicine. 37(4):453-460, April 1995. Sorensen, Glorian PhD, MPH; Beder, Barry MSW; Prible, C. Ray MD; Pinney, John BA


Smoking cessation programs may be an important component in the implementation of worksite smoking policies. This study examines the impact of a smoke-free policy and the effectiveness of an accompanying hypnotherapy smoking cessation program.

Participants in the 90-minute smoking cessation seminar were surveyed 12 months after the program was implemented (n = 2642; response rate = 76%).

Seventy-one percent of the smokers participated in the hypnotherapy program. Fifteen percent of survey respondents quit and remained continuously abstinent. A survey to assess attitudes toward the policy was conducted 1 year after policy implementation (n = 1256; response rate = 64%). Satisfaction was especially high among those reporting high compliance with the policy. These results suggest that hypnotherapy may be an attractive alternative smoking cessation method, particularly when used in conjunction with a smoke-free worksite policy that offers added incentive for smokers to think about quitting.

(C)1995 The American College of Occupational and Environmental Medicine

Butting out?

Try a slow burn


Studies suggest many smokers are more successful at quitting if they cut back over time


For people who resolve to quit smoking this New Year’s, the only “cold turkey” they might have to deal with is the stuff in their refrigerator. According to a scientific review out of the University of Vermont this month, many of the smokers trying to quit might be better off doing it gradually. “At least half of smokers would like to quit gradually and not abruptly,” said Dr. John Hughes, a psychiatrist and smoking-cessation expert in the university’s medical school.

“And most (experts) suggest abrupt, not because of the science, but because like most addictions it seems to make sense to stop abruptly,” said Hughes, whose article was published in the journal Nicotine and Tobacco Research.

Hughes said evidence from past and ongoing studies suggests many smokers would be more successful at quitting if they cut back over time.

“Our data and other data suggests gradual does work” he said. “Most of the studies have shown that it is about as effective as quitting abruptly.

When people reduce beforehand, it’s a way to get yourself ready for quitting’ It allows smokers to build on the psychological success of achieving cessation benchmarks. It also means they won’t be as addicted when they do stop completely. Hughes said the anxiety, irritation and other withdrawal symptoms smokers face will often be reduced if they cut down first.

There is, however, little way of knowing which tactic — abrupt or gradual would work best for each smoker. “What | do with my patients is let them choose because they know their smoking much better than | do,” said Hughes, whose practice is dedicated to smoking cessation. “I don’t think there’s enough evidence for me to say you have to do abrupt or you have to do gradual. | think for people who want to quit gradually, doing it that way is a reasonable way to go.”

It’s sometimes very, very hard for people to go from a pack a day to nothing at all’ Dr. Edward Sellers, tobacco-use expert Dr. Edward Sellers, a professor of medicine and pharmacology at the University of Toronto, agreed that gradual quitting can be a successful strategy. “It’s sometimes very; very hard for people to go from a pack a day to nothing at all,” said the tobacco-use expert. “Which would you rather do, jump out of a first story window or would you like to jump off a curb?”

He said reduction “is a really great way to get started on quitting” and has the immediate benefit of reducing exposure to lethal tobacco products. There is a pair of strategies that has proven most successful with gradual quitters, Hughes said.

One is to reduce the number of daily cigarettes by 25 percent each week, starting with those cigarettes that would be the easiest to ditch.

The second tactic is to gradually increase the time between smokes. Hughes, who is conducting a Study on gradual quitting, said his review paper was based on a retrospective look at 19 Studies. In 16 international] Papers gradual quitting was shown to be an effective Strategy. Typically these studies looked at people who were also using smoking-cessation aids.